A federal agency run through the Treasury Department called the TTB(The Alcohol and Tobacco tax and Trade Bureau) made it a law that nutrition facts be visibly posted on the bottles of alcoholic beverages. While at first glance one might think this a disadvantage, it is also a huge advantage for those healthier drinks. Companies like Guiness who have healthier beers than other beer companies will be able to showcase their nutrition facts and their profits will increase from this. With this government regulation taking place already in California, many other states will soon catch on as companies benefit greatly. We have seen this sort of situation at fast food restaurants such as McDonalds. McDonalds was regulated by the government to post nutrition facts on the food wrappers of their foods. This was all in a plot to prove to the FDA that they wouldn't lose profit.However, profits slowly decreased but as McDonalds improved their menu to include many more healthier foods, profit increased. If the beer and wine and spirts companies want to save profit, it would be vital for them to produce healthier beverages. With those healthier beverages, they will draw in a new crowd of people who maybe didn't drink alcohol in the past because of being unaware of the nutrition facts. This new breed of consumer will prove to be beneficial to alcohol companies across the nation.
http://www.foxbusiness.com/markets/2011/02/18/alcohol-nutrition-facts-brewing-stir/
4 comments:
I agree with you. There will definitely be an increase in profit for the healthier alcohol. Not only because of the new consumers who didn't drink it because they didn't know what's in it, but also for those who did and thought they were too unhealthy. A healthier product will do a lot of good for Americans since alcohol is a significant contributer to weight gain.
I agree also, I think that this would be a great idea. All you see now in beer commercials are guys choosing the lighter beers because they don't want to gain weight so this would be a tremendous advantage for companies to put nutrition facts on the label.
Although this is a great idea from a health standpoint, but this may affect the quality of beer. Lighter beers have been accused of tasting watered down to decrease the amount of calories. So for those who have a beer every once in a while to the point where it won't adversely affect their health, they may have fewer 'pure' beers to choose from in the long run. But in a larger sense, as it was said above, America does have a problem with obesity so anything that may decrease that is a good step.
I agree with Dallas Alderton. I think the idea of putting nutrition facts on healthier beers will without a doubt influence more "non-drinkers" to at least consider an alcoholic beverage. Making beers healthier might change the minds of people thinking they will get "beer bellys". Many people are concerned with their bodies and their weight and with this change in the amount of calories in the beer, still with the taste of a beer, it will make people feel much more comfortable about themselves. Lastly, people can also probably contain themselves since there isn't as much alcohol in the drink, the taste would still be satifying.
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